Zum Hauptinhalt gehen

Loyality is a two way street.

Kommentare

7 Kommentare

  • C-M-B

    Thanks for lettings the rest of us know how the numbers look.

    I've been wondering what price they'd charge for those "upgrades" and it's really absurd. It's questionable whether that decision will pay off for Capture One in the end, I don't think the revenue stream will jump up as they expected.

    Especially when most (if not all) of the new "features" are either extreme niche stuff for a handful of people or brand or even camera specific... or just plain gimmicks.

    If anyone disagrees: keep in mind that that's what they used to charge for A FULL VERSION UPGRADE.

    Yes, you heard that right. That was the price you had to pay ONCE if you were to upgrade from version 19 to 20 for the full license upgrade. ONCE. Now it seems like they want you to pay that around 4x a year.

    So that's 179$ x 4 (unless they decide to release more than 5 "upgrades" per year) AND the initial purchase price for the full version.

    That's living in clown-cloud-cuckoo land. 

    0
  • Martin Tolley

    C-M-B - you may be correct about the revenue not increasing. As a "non-upgrader" to a perp licence since 15.2 (nothing of value to ME in recent "developments") I have been receiving many emails offering me a 50% discount which are time-limited, and then the deadline extended... and then a "last chance to ..." etc, really feeling a tad desparate to me.

    0
  • John Friend
    Top Commenter

    Martin Tolley

    Occasional discounts are just marketing.  Lots of non-subscription products do short term discounts to try to motivate an on-the-fence-buyer to pull the trigger and buy and hopefully get addicted and pay for future upgrades (or eventually switch to a subscription).  There's nothing desperate about this.  It's just a common form of marketing.

    Like you, I've not upgraded to recent versions because they haven't yet offered any new features of value to me.  But, they have taught me to wait for discounts before upgrading when/if I decide to do so in the future.  In fact, the regular $299 perpetual license price seems to be regularly discounted to $179 at least once every quarter on B&H and Adorama (and probably others).  I've now seen that discount multiple times in the last 6 months. 

    And, then just recently, we saw the 50% discount to $149.  Since I hadn't seen that one before, I don't know how often that will happen again.

    But, all of this is just marketing.  People online start talking about the discount - creating word-of-mouth marketing.  People thinking of buying into Capture One or thinking about when to buy an upgrade start thinking that maybe they should buy now.

    0
  • C-M-B

    John Friend I think it highlights a huge issue: CaptureOne is definitely overpriced OR they're bleeding money and need the cash asap.

    You couldn't afford to offer regular discounts for a quality product with a stable revenue stream.

    Imagine a photographers who always offers discounts up to -50% yet his "regular" prices are outrageous compared to his competitors. Who would hire him/her? What sort of message is that to those customers that actually pay the full amount?

    0
  • Martin Tolley

    John Friend, you may well be correct. I'm not a marketeer and what you say seems a sensible strategy.  But to me it's noticeable that I didn't have the persistence of these offers (every few days); or the size of these discounts before the current change in regime. 

     

    0
  • John Friend
    Top Commenter

    Yeah, the current owners are trying more $$$ games. They got rid of the less expensive versions. They jacked up the price of the perpetual license and killed upgrade pricing. And the subscription is more expensive than a LR subscription. These sale price offerings are probably needed because the base price is too high and the upgrade policy is really messed up (you're only entitled to bug fixes on a perpetual license for about 3 months).

    My way of dealing with it all is to stick with a perpetual license and only upgrade occasionally when they add features of good value to me and only buy on sale.  So, I don't buy as often and I only buy on sale. 

    Ironically, I'd probably buy every upgrade if they just offered a reasonable price for them.  But, they want to play these silly overpricing games so I have to work hard to give them less money.  FYI, this is NOT how you make loyal, happy customers. 

    I feel like I'm still using Capture One in spite of how I'm being treated rather than because of how I'm being treated. 

    More than once I've been tempted to just give up on C1 and go with a LR subscription.  If C1 continues to fall further behind in basic editing features and continues to not support videos as full featured members of the catalog, smart albums, metadata sorting, etc... then I'll probably be off to LR in a year or two.

    0
  • Ian Wilson
    Moderator
    Top Commenter

    ^^ spam post with a dodgy link ^^

    0

Bitte melden Sie sich an, um einen Kommentar zu hinterlassen.