Update 18th of January:
Please read Perpetual License Changes and the Loyalty Program - How it affects you for all details.
The below article has been updated to reflect the fact that the changes will take effect on February 14th, not February 1st.
Update 8th of December:
We have read through all your comments and identified some common misunderstandings, that we will clarify here:
We are keeping perpetual licenses, and you can still buy them anytime, after February 14th, 2023 or even after September 30th, 2023.
When we state,"There will not be a Capture One 24", it only means we are changing the product's naming. We will continue to release versions of Capture One Pro, that can be purchased as a perpetual license.
We have released information about our Loyalty program that will take effect February 14th, 2023.
If you have already purchased or upgraded to Capture One Pro 23 (or plan to do so before February 14th, 2023): The product we released in early November is exactly the same as you are getting. The new license model will be implemented on Feb 14th, 2023, impacting only new purchases of Capture One Pro. So you will be getting free updates (incl. features and bug fixes) through to September 30th, 2023.
You will be able to purchase the version of Capture One Pro released after September 30th, 2023 if you want to - and you will be able to do so through our loyalty program (which we will share more information about in January).
If you choose not to upgrade, you will be able to use the version of Capture One Pro you have purchased without losing any of its features, just as it has always been the case with perpetual licenses.
Below you will find all the necessary information regarding how to manage your Capture One Pro license.
We've tried our best to use examples where possible using current versions. I.e., 16.x describes a feature release; containing new features and functionality and 16.x.x describes a service release; which usually contains bug fixes and optimizations.
What is changing?
After 14th of February 2023, new perpetual license purchases will not include any feature updates (16.x)
This means that any updates containing new features and functionality will not be included in your license purchase. However, bug fixes and optimizations will be included(16.x.x) until a new paid version is released (16.x).
Finally as a subscription always provides you with access to the latest version, subscribers will also not be affected by these changes.
How does it affect you?
Please select from the following:
- I have a subscription to Capture One Pro
- I have a license for Capture One Pro 23 purchased before February 14, 2023
- I have a license for Capture One Pro 23 purchased after February 14, 2023
- I have a license for Capture One Pro 22 or an older version
- I have a multi-user license
- I have an enterprise license
- Frequently Asked Questions
"I have a subscription to Capture One Pro."
The changes outlined here have no impact on Capture One subscriptions.
There is no need to purchase anything else or change anything to do with your subscription license.
Subscribers will continue to receive all updates including new features, improvements, and new camera & lens support.
The changes outlined in this article are for perpetual license holders only.
If you are unsure on the type of license that you have, check the License Management section of your Capture One profile.
"I have a license for Capture One Pro 23 purchased before February 14th, 2023"
You will receive free updates until September 30th, 2023.
If you wish to get a new version of Capture One Pro after September 30th, 2023, you will need to buy a new license.
"I have a license for Capture One Pro 23 purchased after February 14, 2023"
You will receive bug fixes (16.x.x) up until a new paid version (16.x) is released. The service updates (16.xx) will not include feature updates.
If you wish to get a new version of Capture One Pro, you will need to buy a new license (16.x) – which will contain new features and functionality.
"I have a license for Capture One Pro 22 or an older version."
Your license is perpetual and yours to keep, for as long as you can meet the minimum system requirements.
If you're planning on upgrading an older version of Capture One...
- Purchase before February 14, 2023 and receive feature updates (16.x) and service releases (16.x.x) until September 2023
- Purchase after February 14th, 2023 and receive only service releases (16.x.x) for the version you have purchased
"I have a multi-user license."
Unless specified otherwise in the terms of your agreement, you will receive free feature updates (16.x) for 12 months when you purchase or upgrade a multi-user license
"I have an enterprise license."
Please check the terms of your agreement with Capture One.
Frequently Asked Questions
Q: Are you getting rid of the perpetual license option?
A: No. The changes we are making allow us to shift to the latest software development practices without removing perpetual licenses altogether. While over half of our users are on a subscription and close to 80% of new users choose a subscription, we still understand that perpetual licenses are important for many of you. That’s why we’re committed to keeping the option open
Q: I have a license for Capture One Pro 23 I purchased before February 14, 2023 and I will get free feature updates until September 30, 2023. After that date, what happens if I want to get the latest version of Capture One Pro?
A: You will need to buy a new copy of Capture One Pro to be covered under our new license model from October 1st 2023 onwards.
Q: I have a license for Capture One 22 or older. What are my options?
A: If you are happy on your current version of Capture One Pro, great! If you want the latest version of Capture One Pro after February 14, 2023, you will need to purchase a new software license.
If you are considering moving to Capture One Pro 23, our upgrade pricing (33% off the full price) is open to you until February 13, 2023.
Or if you’d like to receive all our updates as we release them, you may wish to try out one of our subscription plans.
Q: The current version used to be a year, but how long does a current version last now?
A: We are moving to a ‘release when ready’ model which allows us to deliver new features and improvements as soon as they are ready. As such, the length of a version will vary based on the time it takes us to develop each feature.
Q: Will there be any change to iPad & Live Support?
A: No, we will continue to support the current (dot) version, plus the previous (dot) version.
- Current version = 16.0
- iPad & Live support = 16.0, 15.4
Q: Will the number of seats/activations change?
A: No. We are not making any changes to the number of activations you can make per license.
Capture One Pro allows up to 3 activations
Capture One Pro for Sony/Fuji/Nikon allows up to 2 activations
Q: Why are you removing licenses?
A: We are not removing licenses.
We offer a perpetual license which contains exactly what is stated in the release notes at the time of purchase, and we will continue to do so. This license is yours to own and keep.
The change being implemented from February 14, 2023, will affect new customers and license holders of Capture One 22 and older who wish to purchase a license for the latest version.
These license holders and new customers will have the opportunity to stay on the license they have purchased for as long as they like at no additional cost.
Q: What is the loyalty program?
A:We have heard you and understand why there are questions on this topic.
We will make sure to inform you about the loyalty program ahead of February 14, 2023, in order to give you ample time to make the decision that suits you best.
Q: I have purchased Capture One Pro 23 and I feel cheated.
A: We are not making changes to your purchase of Capture One Pro 23.
It is yours to keep and you will continue to receive updates until the final quarter of 2023.
You will not be receiving any ‘less’ than in previous years, as per the terms and conditions.
Q: Will I need to pay and upgrade multiple times a year?
A: It is always your decision when and how often to get the latest version of Capture One Pro.
If you always want to have the newest features as soon as they are released, a subscription plan is really the best option.
If you want to make sure that you get the latest version of Capture One Pro each year (as it works under the current model) and don’t need new features as soon as they are released, we want to make sure your cost of ownership does not go up.
Maybe other companies will provide offers to switchers from C1?
On Black Friday, Adobe's Photoabo with Lightroom Classic, Lightroom, Lightroom mobile (iOS, iPadOS, Android) was available for €80 per year.
Why the hell should you pay €219 just for a CaptureOne subscription? Which doesn't even include CaptureOne iPad. Is CaptureOne so much better. NO!!!
Markus Ullius. No need. Capture One is doing that quite nicely all by themselves.
My guess is that this move is a result of people not going for the latest upgrade to v23 in as high numbers like they used to. I am one of them. The latest price was simply too high for an upgrade. And I will not upgrade any more in the future, given the new licensing model.
I find your statement:
Of course you can try and argue you're not getting rid if it (as you're not turning off the tap today). But the fact remains that you're letting it wither and die - so you are defacto getting rid of that option.
So please don't treat us all like fools and dress it up in some marketing nonsense.
I moved from Adobe to Capture One BECAUSE I could pay without subscription.
So back to Luminar and Affinity Photo I go.....
Capture One at the moment. Yes the community has spoken, and not very favorably. Capture One was the anti Adobe subscription software everyone loved. You've just set your house on fire.
Ich bin damals nur von Lightroom weggegangen, weil ich den Versprechungen von Adobe zum Lizenzmodell vertraut und mich dann als treuer Kunde hintergangen gefühlt habe. Nun beginnt hier das gleiche Spiel.
Was nun? Entweder eine technisch gleichwertige Alternative zu Lightroom bzw. Capture One finden. Schwierig!
Oder aber aus den beiden vorgenannten Firmen bzw. deren Produkten das unter dem Strich günstigste wählen. Das werden dann wohl wieder die Produkte von Adobe sein.
You are ditching your current system, and replacing it by something new in less than two months, on Feb 1 2023.
Yet you cannot even tell us what you will be replacing it with.
I thought this sort of behaviour was beneath you, but clearly I was utterly mistaken.
I'll keep using C22 PRO for now (so mightily glad I didn't update for the first time), and see what to buy or subscribe to in the next few months.
It's not see you later, it's goodbye. You're not a serious company that treat its customers with respect.
C1 employees will know what this means for the company. The best will easily find employment elsewhere.
Please add your comments on Dpreview, and everywhere this news is shared…the world (and competitors) should know
There was a recent Twitter thread about a "trust thermocline" I read recently, which applies 100% here. I suspect C1 will hit that, hard.
"One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone. So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline
So: what's a thermocline? Well large bodies of water are made of layers of differing temperatures. Like a layer cake. The top bit is where all the the waves happen and has a gradually decreasing temperature. Then SUDDENLY there's a point where it gets super-cold.
That suddenly is important. There's reasons for it (Science!) but it's just a good metaphor. Indeed you may also be interested in the "Thermocline of Truth" which a project management term for how things on a RAG board all suddenly go from amber to red. But I digress.
The Trust Thermocline is something that, over (many) years of digital, I have seen both digital and regular content publishers hit time and time again. Despite warnings (at least when I've worked there). And it has a similar effect. You have lots of users then suddenly... nope.
And this does effect print publications as much as trendy digital media companies. They'll be flying along making loads of money, with lots of users/readers, rolling out new products that get bought. Or events. Or Sub-brands. And then SUDDENLY those people just abandon them.
Often it's not even to "new" competitor products, but stuff they thought were already not a threat. Nor is there lots of obvious dissatisfaction reported from sales and marketing (other than general grumbling). Nor is it a general drift away, it's just a sudden big slide.
So why does this happen? As I explain to these people and places, it's because they breached the Trust Thermocline. I ask them if they'd been increasing prices. Changed service offerings. Modified the product. The answer is normally: "yes, but not much. And everyone still paid"
Then I ask if they did that the year before. Did they increase prices last year? Change the offering? Modify the product? Again: "yes, but not much." The answer is normally: "yes, but not much. And everyone still paid."
"And the year before?" "Yes but not much. And everyone still paid." Well, you get the idea.
And here is where the Trust Thermocline kicks in. Because too many people see service use as always following an arc. They think that as long as usage is ticking up, they can do what they like to cost and product. And (critically) that they can just react when the curve flattens
This is a disappointing, dumb move. I already chose not to update to Capture One 23 because of the high upgrade price (although I upgrade EVERY previous version for the past several years). And now I'm glad I didn't upgrade! You should fire the person making these decisions. You're valuing a temporary profit while sacrificing brand loyalty. I'm seriously considering moving to Lightroom or another raw processor. I don't want another subscription, and I'm willing to pay for a good piece of software that offers reasonable upgrades. Apparently, this is NOT describing Capture One. Very disappointed.
Capture One would do well to look up Trust Thermocline, read about it, and understand it before it's too late.
I left adobe due to subscriptionware. C1 was the best solution at the time. Now its going to go to the dust bin once the perpetual lic ver stops running a few years down the road. CS6 surprisingly ran for at least 6 years for some folks, but I'll be happy to get 3 or so and move to something else. I really hate C1's workflow of spraying files EVERYWHERE on my drives rather than having a central caching location I can manage. just one more thing to deal with. I won't miss that problem. The question is what will I move to that supports Fuji well ?
@C1 i think your consulting firm who told you that you'll loose maybe 10% of your customers but make it up by year 2 with more revenue really didn't understand how many customers you have that don't want subscriptionware. You are going to kill your business because if I have no choice but to pay a subscription, I'll go back to adobe as its a better value. Or try something else that isn't going to want money from me every month.
The cost for the last update with the perpetual licence is really high for what it's offered. At the beginning, I bought a perpetual licence because I thought it could cost less. I also have PS for things that I cannot do with C1, so from now on, I won't go in this new way of money maker and as long as I can do what I want with C1, I'll keep it at version 22 but slowly I'll go back to LR and PS, a bit longer as workflow but it's shorter on the wallet.
After years on LR, I abandoned Adobe for you. I was and still I am displeased with the subscription.
Now this stab.
I know you don't give a damn about an anonymous comment like mine, but after years of being a happy CO user, I want to vomit all my disappointment for this behavior on you. Shame on you !
I'm happy with my intuition not to upgrade to CO23. As long as it goes, I'll continue with CO22.
But this is a goodbye.
For me you can fail.
I’m going to be honest here.
I became a C1 user when I won a C1 8 license from a raffle. Until that point I had less-than-legally used LR and various Adobe products for years, as had many students (and some professionals.) Until this point I had been buying perpetual licenses every other year, despite leaving professional photography years ago, because I felt that C1 was a better product and a better business model. Can you imagine having that much of an impact on a costumer? To have them continuously support your business despite no longer needing your product or services.
I’m fortunate. I can walk away no problem. But I urge you to reconsider. Your customers don’t need Adobe Lite or the investment firm who bought you, your customers need Capture One.
Already foolish enough to fall for upgrading to 23 less than a month after buying 22, I like Capture 1 but, now, I am regretting my purchase. I can’t see how this will help the business, there is a lot of competitive non-subscription products that are also pretty good (and even Lightroom is way better now) and getting better all the time, even for Fujifilm files.
You write: "Many of you have expressed a desire for us to make changes faster and to implement features more quickly."
i didn'find any comment of those many people, who are happy about this change. Do not sell it as if it is the will of us users. For professionals it may be OK to go the way like Adobe. But for Non-professionals you can be quite sure, that they are not happy. If you just want to make more money (or need to - maybe), then please write openly and do not do as if you fulfill the will of the users with single licenses. Every one who has a single license has decided to have it and not to subscribe...
Sorry, but this not good style of communication with your paying users.
Nun verstehe ich auch, warum ich in diesem Jahr erstmals keine E-Mail zum Upgrade-Angebot 33+20% bekommen habe!
DXO Photolabs is at the time (from my view) the best alternative to LR subscription and CP1. Let's show the company, who is sincere, that this is the way to treat customers and give those our money and loyality.
Adobe did this to me, shortly after purchasing Lightroom 6. For hobby photographers, it doesn't make sense to buy a subscription year after year. Looks like I'm stuck on CaptureOne 22 Pro.
Seid wenigsten so anständig euren Kunden vor dem Ablauf der derzeitigen Upgrade-Möglichkeit genau mitzuteilen zu welchen Konditionen C1 zukünftig zu erwerben ist. Dann kann man sich rechtzeitig eventuelle Alternativen überlegen
I think all has been already said.
As many have already written, I find the way you describe the move to this new model a much too obvious marketing blabla. It's a shame that you cannot be more straightforward. Those last years have been really messy in terms of communication. New upgrade every year (as usual) but absolutely no idea of the new features, very pushy and annoying reminder emails to upgrade upgrade upgrade... Why do you keep thinking that your customers do not deserve much more transparency ? And now you talk about a "loyalty program", giving us absolutely no details - I am 99% sure that you haven't yet any idea of how to implement it. Alas, I guess this is what we get in a world run by CFOs and CMOs.
I did upgrade many many years, but stopped at C1 22. C1 22 was already underwhelming in terms of new features (from my own needs point of view of course), C 23 even worse. It honestly feels like you've hit a glass ceiling and don't know what to improve anymore (even though you are lightyears behind LR with your cataloging capabilities). Plus, C1 22 is painfully slow on my Mac (the last Intel Mac Book Pro of .... 2020 ! so not like 10 years ago...), to the point of not being useable and enjoyable as it used to be. On top of this, the fees have been getting higher and higher every year for upgrades.
I personally don't think that your new model will hit me that much, in the sense that I am perfectly happy with what I have today with C1 22 (apart from how unoptimised it is for Mac Intel). But for sure, I will not upgrade every year, even more so if it is every year at full price. This is the part I can absolutely not understand. I do not know of any other company which would sell an upgrade at full price every year; will you, really ?? But maybe I misunderstood ?
Anyway, in the end I guess you will have what you're looking for: more customers moving to the subscription model. It was huge over the internet when Adobe made the move, a lot of people crying and shouting, and in the end ... well, Adobe is making more money that ever. This is a sad, sad world.
Ronald Tan Only works if you don't intent to upgrade your camera gear and if you're happy not using it on a modern computer/modern OS.
Try running 12 Pro with a camera that was released in 2022 on a computer with a Apple Silicon.
EOL doesn't mean "I can use it forever", it means "as long as everything else still works with this product, I can still use it". Which (realistically) means you have to upgrade every few years to keep it compatible with modern stuff and have it perform better.
I wouldn't want to go back to editing current images on a Mac from 2008.
Meh. I bailed out at V20. Sorry that it's come to this but it is what it is. C1 and Adobe can both go to hell.
I always considered c1 as still inferior to Lightroom (except for some features) I bought perpetual licenses for three years just to be rid of adobe's SaaS model and to support the product which would eventually get to replace it for me.
Now I'm loosing trust in this company.
I haven't even been able to successfully convert my older Lightroom catalogs to CO... so if there will be no CO v24 I could as well go to adobe's (cheaper) photography plan, as much as I hate subscriptions... and adobe...
Honestly? You are making fun of your customer base and this is not the first time! So, and in the most civil manner: S H A M E on you ! You must be kidding. Pay for every feature release? How much do you think normal customers will be ready to pay for what they consider the best photo editing software? NOTHING, as there are other viable options out there, which do not terrorise their customers (at least not all). Good luck, you don’t need my money anymore.
Like most, I see no reason to stay with C1 if significant changes are not made to the perpetual license policy that secures the interests of perpetual license owners: C1 23 and future license holders. The announcement’s oily language and despicable release so soon after the release of C23 (which I purchased) tells volumes about whose interest C1 is truly pursuing. Hopefully, C1 execs will reconsider revise today’s policy announcement and I eagerly await their response of the loyal C1 users who have cared enough to share their thoughts on this blog.
Upgrade pricing will no longer be available and will be replaced with a new loyalty scheme. More details will be announced on February 1, 2023.
I am curious how this loyalty scheme will look… Buying a new licence for each update would be one of the worst marketing ideas I have ever heard from. Wouldn’t like to leave but if you force me. Good bye.
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