The Capture One Loyalty Program is a small way for us to say thank you for being part of our community and using our products.
We have lots of great additions planned over the coming year and we want to continue to improve the program with your help. So please let us know in the comments below what else you’d like to see in it. We won’t be able to reply to all of your suggestions but we’ll read through all of them
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I have a subscription to Capture One Pro/All in One/Capture One Studio
- I have a multi-user license for Capture One Pro/Enterprise/Capture One Studio
I have a subscription to Capture One Pro/All in One/Capture One Studio
As a subscriber, you’ll automatically be part of our Loyalty Program. It’s pretty simple, the longer you’re a subscriber, the more benefits you’ll get.
Even better, we’ll take the start date of your current subscription, so every year you’ve already been a subscriber counts towards your benefits, even if you started your subscription before we introduced our loyalty program.
What do I get?
You get 20% off the cost of a perpetual license for Capture One Pro for each year you’ve been a subscriber. Yes, that means after 5 years on a subscription, we’ll give you a copy of Capture One Pro completely free.
The perpetual license will be for whatever version of Capture One Pro is available at the time. It doesn’t come with any free updates with new features, but it’s yours to keep, works as long as your hardware and operating system support it, and there’s nothing to pay. You can think of it as getting a ‘snapshot in time’ of Capture One Pro.
So if you find you’re no longer using Capture One Pro very often, or don’t need new features and updates anymore, this is a way for you to stop your subscription while keeping access to a version of the software that supports your catalog.
Prices in USD / GBP / EUR are indicative and may vary in your local currency set by our payment provider. USD prices are excluding sales tax, while GBP and EUR prices are inclusive of VAT. If you have a business number the VAT will be removed on checkout.
NOTE: Only active subscriptions participate in the loyalty program. If you had another subscription that had been canceled right before you initiated the current one, it may also count in the offer. But the gap between two subscriptions should not be bigger than 1 month.
How do I get my discount?
Simply contact our friendly customer support team and we’ll provide you with a code you can use to get your discount.
I have a perpetual license for Capture One Pro
The Capture One Loyalty Program replaces the old 'upgrade pricing’.
Under the Loyalty Program, you'll receive benefits based on how recently you bought your perpetual license for Capture One Pro.
What do I get?
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I bought my version of Capture One Pro… |
I can get… |
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In the last 12 months |
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Between 12 and 24 months ago |
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More than 24 months ago |
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Prices in USD / GBP / EUR are indicative and may vary in your local currency set by our payment provider. USD prices are excluding sales tax, while GBP and EUR prices are inclusive of VAT. If you have a business number the VAT will be removed on checkout.
How do I get my discount?
You should be able to see your discount in a banner once you log into the account linked to your license key. Make sure to copy-paste it when placing an order, as the discount will not be applied automatically.
If you are eligible but cannot see your discount there, simply contact our friendly customer support team here, and they will help you to get the discount.
I have a multi-user license for Capture One Pro/Enterprise/Capture One Studio
Currently, our loyalty program is only available for those with a single-user license.
Capture One may change the terms and benefits included as part of its loyalty program at any point in time. Capture One shall notify affected users in writing no less than 30 days before any change.
Comments
214 comments
So, are you planning a new major release on Feb 14th. or shortly later...? That's a key point to make a decision and you guys at C1 should make this crystal clear...
To me, this is a bad joke. You lost me as a customer
It seems like this loyalty program is becoming one big mess to comprehend.
I understand that Software as a Service (SaaS) is the model most companies take these days for a more steady revenue stream but to be honest, I believe Capture One is taking the wrong approach and perhaps they can learn a thing or two from Avid as they have done a similar thing a few years ago with their perpetual license model but in a different way.
I own a perpetual Pro Tools Studio license, which costs €595, and that license comes with a 1 year update and support plan plus a free plug-in pack. So during that year I will get all the new features and bug fixes, no matter which version they go to.
Anywhere within that year I have a choice, I can renew my update and support plan for another year which costs €209, that's 35% of the perpetual license which is fair in my book.
If I don't renew, I can still use the current version at that very point, for as long as my hardware and OS will support it, but I will not receive any updates or support.
If I want to receive updates and support plus that plug-in pack after that year has lapsed, I will need to buy a reinstatement plan instead of a renewal plan which costs €299, which is about 50% of the perpetual license and you can at least skip 2 years and probably even more since the reinstatement plan is also valid for Pro Tools 12 which was released back in 2015.
Now, if Capture One was to come up with a similar way of doing their perpetual license going into the future, I think that would be a better move than to cut off updates to new features each X.X version release. Doing this, the Avid way, on a per year basis with a renewal plan and past a year with some sort of reinstatement plan would make way more sense and they would be able to sell this license model much better IMHO.
I do hope that they turn this around and somehow take the route Avid did, it would be a good solution to the problem.
Hello,
the articles about this theme are a little confused.
I will try to understand all this.
As I understand, we can buy a perpetual license also in the future. OK?
Second point is that there will be also a subscription (monthly or yearly). OK?
And then there are a path of changing from perpetual to subscription. OK?
And there is a Loyality-Program for us . OK?
This are the "keywords" and "milestones" of licensing Capture-One-Pro.
Questions to the loyality-program:
1.) after 5 years we will get a new license every year for 0.00 EUR ?
2.) is there a guarantee about the Loyality-Program ?
BR, Wilfried
@ Wilfried Schoder
1) No you get a free perpetual licence if you have subscribed every year for five years for the last version you were on. To continue to get updates you need to keep subscribing.
They’d lose so much income if after 5 years everyone got a free licence every year!
2) I doubt it !
Why make it easy if you can make it complicated.
So, if I don‘t get it wrong. If I decide to switch to the subscription model and one day I decide, i don‘t need all these new features and stop it, it will still work?
So next year (november 12 month later) I have to pay 209€ if i want the actual features for a perceptual licence? Is this already the reduced price, or will I get 40% off?
What is about the loyality for long time C1 perceptual licence owners?
Phrank
Well yes and No.
According to their info you get to keep your current perpetual licence if you subscribe. So if you stop subscribing you fall back to an older version, unless you pay for a new perpetual licence @20% discount per year you've subscribed. If you rely on your 'old' perpetual licence and any newer versions have required a catalogue upgrade you won't be able to open the updated catalogue in the old version, so best make sure you don't delete your old catalogue!
@Michael Parker. Thanks for your fast reply.
To be honest I still don‘t get it. I will look what is possible if the time have come.
As long I don‘t need to add a new camera (probably this spring), I don‘t need all these new features.
I was even happy with Lightroom 6 for years until it stopped support new camera raw profiles and my MacOS.
I just hope at least this will be continue to be updated for perceptual licences….
Please don‘t make me switch back again.
@Phrank.
I too was happy with Lightroom 6 apart from it getting slower as my catalogue grew larger.
I too swapped to Capture One when it no longer supported a new camera.
I’m currently on a perceptual licence for C1 23 so will get updates until September.
My current thinking is to remain on this version for as long as it continues to work on my operating system, unless some amazing new feature comes along or I get a new camera that isn’t supported, though that’s unlikely in the foreseeable future.
At that point I’ll consider my options.
I've been using Capture One since 2005. Time to say goodbye … ???
The pricing policy in the future is not clear to me. Today I have perpetual license versions and can buy annual subscriptions 40% cheaper. What will the price be next year? Will it be 219EUR or more? Will it be a lower price than today's offer of around EUR 130?
You would send out discount code for loyal users today on February 14!!???! What you did not say that the upgrade price for perpetual license would dissappear before the 14th of February!!!!
Yesterday I still had the option to upgrade for £199.00 today it is £299.00
I don't think so!
David Bleeker,
I received a mail today with a coupon for a 40% discount (valid until 14 Feb 2024) on a new perpetual license or the first year of an annual subscription. So you could check your Spam folder or your e-mail address as CO knows it.
I do not like this. ¿Why to name it "loyalty program" if what C1 seems to want is everybody goes to subscriptions? I do not see the revenue to the "loyaly", what they say is "Change to subscription or it will be cost more money to you".
¿How many money do they want for the "new features" when we have just paid for the version?
¿Are they sayng we will pay for version 16.1, 16.2 and 16.3? I think It's time to go full time to lightroom.
I bought my first copy of Capture One Pro in 2004 and have updated every version ever since. What about such really longtime users? The last update i bought last year vor version 23. My license is still valid. When i want to change my perceptual license to a subscription license by using the discount code, you have sent me by e-mail, what are the costs, when i buy today using the code? I cant't find this information. What i don't want at all is to pay more than new subscribers who use Capture One for the first time. For me the above describes options are not understandable and too complex. So what shall i do? Wait, until version 24 comes out or buy now? I really don't know!
@Karl Grabherr
I too upgraded to 23 last year and have received the email. I can see no expiry date on the code they sent.
As it stands our perpetual licence allows feature upgrades until September that's if Ive read the details correctly.
So subscribing now means we would be paying twice for the same benefits.
Will this voucher be valid come September though ?
I too made the same comment as you that our loyalty to date is not taken into account, and the loyalty scheme only really rewards subscribers and only then if they want to stop subscribing by discounting a perpetual licence.
I said this on a Facebook group and was shouted down saying I was pining after free software.
Thinking about it now why don’t C1 offer perpetual licence holders that upgrade every year for 4 years get the 5th year upgrade for free ?
If I subscribe for 5 years I can get a perpetual licence free.
So why don’t you offer perpetual licence holders that upgrade every year for 5 years the next upgrade for free as part of this loyalty program ?
https://www.captureone.com/en/campaign/loyalty-program?utm_medium=email&utm_source=commercial&utm_campaign=loyalty-program&utm_content=all&utm_term=e01&__s=07hzh315l7lpc5ljld0q
This disclaimer says it all
No guarantee subscribers will continue getting 20% discount and eventuality a free copy after 5 years
*Capture One may change the terms and benefits included as part of its loyalty program at any point in time. Capture One shall notify affected users in writing no less than 30 days before any change.
I started my relationship with C1 when I bought a Fuji and tried out the free Fuji Express version.
Decided to buy the full Fuji version, then upgraded to V11 Pro as I also have Canon cameras.
Upgraded to V12 and each subsequent version to my current version of 23.
Does this make me an un-loyal customer that has contributed nothing to C1 profits ?
I can’t really see the loyalty program they have introduced for subscribers is particularly good either. If you are already a subscriber I guess you’ll carry on subscribing anyway and nit convert to a free or discounted perpetual licence.
Surely a better way of rewarding a subscriber would be discounted future subscription fees
as far as I see with this model a subscriber only benefits if becoming disloyal !
David Bleeker That's because you now need a discount code to get the upgrade pricing, based on how long you've been a customer. Contact support to get your discount code.
What Capture One is doing here is a joke to me and not a loyalty program. I've been using C1 since 2005, first C1 LE 3.7 and since 2011 Capture One Pro 6. The loyalty program offers me a discount code for a 20% discount on an upgrade because my last upgrade was 13 months ago. Now I will use version 22 as long as possible and after that I will say goodbye to Capture One. Just one less loyal customer.
This is making $10/month for both Lightroom and Photoshop with cutting edge features a hell of a good deal. So, $120 a year with everything you could possibly want along with a stable platform is a better way to go in my opinion. I moved to Capture One after a long time with Adobe thinking I didn't want a subscription plan any longer but I'm rethinking this altogether. I have to also say that of all the "perpetual licenses", one of the best is On One Photo 23 which is an all in one editor and really pretty good.
Karl Grabherr
The price of the subscription is stated on the website and depending in what region you live. In the EU it's €219 incl. VAT for a subscription if payed annually. Since you and I have a v23 license, as stated in the email sent out by Capture One: "Enjoy a 40%* discount on the first year of your annual subscription or a new perpetual license. Simply use the coupon code below when you checkout."
If you add the annual subscription to the shopping cart and apply the coupon code from the email, you'll end up with the subscription price for the first year. For me that is €131,40 incl VAT. Should be the same for you.
Now, there is no need for you to buy that subscription right now since your current license will allow updates until September 2023. The coupon code you've received by mail is valid till 14 Feb 2024 so you can use that code by the end of the year to get the subscription. Which is also what I'll be doing.
Your loyalty program is fast turning me into a disloyal customer. Read the room guys: loads of us joined you because we HATE the pushy Adobe subscription service. You have a spectacular program and all was going so well.....If it ain't broke, don't fix it. You may ccome to bitterly regret your current decisions. I urge you to reconsider while you still have time...
This discussion has no sense anymore because the company show us that they don't care and don't want to listen us. It's like controversial law. Lots of angry peoples demonstrate on the street, write thousand of comments but if government is not on the democracy side (China, Russia, Poland etc.) they do nothing in silence because after longer period of time most of customers forget this unpopular policy changes. Don't waste your time because is probably more valuable than upgrading from v21 to 23 :D (in my case).
You will not see a single post or answer from the C1 team in this thread... well, it seems there's one to just say nothing... that gives you a clear idea how much do they care about your comments, complains and suggestions... they just don't give a #@#@...!!!
Does anyone else think it’s a strange loyalty scheme that rewards loyal subscribers by giving a discount to buy a perpetual licence, with the chance then that they’ll stop subscribing so losing their their loyalty, and not actually rewarding customers that continue paying their subscription fee?
Unless, of course the promise of new features is classed as rewarding loyalty, features that are as of yet unknown or how frequent.
I guess they’ve number crunched this, but the sort of loyalty scheme I’d be more tempted by would be if they also offered a 20% discount off a yearly subscription for each year you’ve subscribed or off a perpetual licence with the 5th year of subscription free or a perpetual licence for free.
Then in the 6th year they could reset to 20% discount and so on.
That way people who only ever subscribe will benefit too, not just those who, ironically, have potentially decided to stop contributing to C1 cash flow.
As far as I'm concerned, I'll keep version 21... then in 4\5 years I'll buy a new perpetual license, I'll give myself the gift. I'm not a pro, I may even give up on new features for a while... I'm not happy with how they handled customers.
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