The Capture One Loyalty Program is a small way for us to say thank you for being part of our community and using our products.
We have lots of great additions planned over the coming year and we want to continue to improve the program with your help. So please let us know in the comments below what else you’d like to see in it. We won’t be able to reply to all of your suggestions but we’ll read through all of them
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I have a subscription to Capture One Pro/All in One/Capture One Studio
- I have a multi-user license for Capture One Pro/Enterprise/Capture One Studio
I have a subscription to Capture One Pro/All in One/Capture One Studio
As a subscriber, you’ll automatically be part of our Loyalty Program. It’s pretty simple, the longer you’re a subscriber, the more benefits you’ll get.
Even better, we’ll take the start date of your current subscription, so every year you’ve already been a subscriber counts towards your benefits, even if you started your subscription before we introduced our loyalty program.
What do I get?
You get 20% off the cost of a perpetual license for Capture One Pro for each year you’ve been a subscriber. Yes, that means after 5 years on a subscription, we’ll give you a copy of Capture One Pro completely free.
The perpetual license will be for whatever version of Capture One Pro is available at the time. It doesn’t come with any free updates with new features, but it’s yours to keep, works as long as your hardware and operating system support it, and there’s nothing to pay. You can think of it as getting a ‘snapshot in time’ of Capture One Pro.
So if you find you’re no longer using Capture One Pro very often, or don’t need new features and updates anymore, this is a way for you to stop your subscription while keeping access to a version of the software that supports your catalog.
Prices in USD / GBP / EUR are indicative and may vary in your local currency set by our payment provider. USD prices are excluding sales tax, while GBP and EUR prices are inclusive of VAT. If you have a business number the VAT will be removed on checkout.
NOTE: Only active subscriptions participate in the loyalty program. If you had another subscription that had been canceled right before you initiated the current one, it may also count in the offer. But the gap between two subscriptions should not be bigger than 1 month.
How do I get my discount?
Simply contact our friendly customer support team and we’ll provide you with a code you can use to get your discount.
I have a perpetual license for Capture One Pro
The Capture One Loyalty Program replaces the old 'upgrade pricing’.
Under the Loyalty Program, you'll receive benefits based on how recently you bought your perpetual license for Capture One Pro.
What do I get?
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I bought my version of Capture One Pro… |
I can get… |
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In the last 12 months |
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Between 12 and 24 months ago |
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More than 24 months ago |
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Prices in USD / GBP / EUR are indicative and may vary in your local currency set by our payment provider. USD prices are excluding sales tax, while GBP and EUR prices are inclusive of VAT. If you have a business number the VAT will be removed on checkout.
How do I get my discount?
You should be able to see your discount in a banner once you log into the account linked to your license key. Make sure to copy-paste it when placing an order, as the discount will not be applied automatically.
If you are eligible but cannot see your discount there, simply contact our friendly customer support team here, and they will help you to get the discount.
I have a multi-user license for Capture One Pro/Enterprise/Capture One Studio
Currently, our loyalty program is only available for those with a single-user license.
Capture One may change the terms and benefits included as part of its loyalty program at any point in time. Capture One shall notify affected users in writing no less than 30 days before any change.
Comments
216 comments
Yes, I personally can’t stand the subscription model but all these companies are just looking for ways to make more money. But at least they do keep the perpetual license option and since I’m a working photographer, videographer, etc. this is just an unfortunate expense to do business. I also have Lightroom, but capture one is like the Mac versus PC When it comes to usability.
I've been a Perpetual Licence for many years and won't be going on the 'Loyalty Scheme' as Perpetual Licences don't generate any loyalty with Capture One. C1 has been very expensive for me as a Hasselblad and Leica user, but I like having the option of using it.
Remember the old, falling down factory and in the reception pinned to the wall amongst the cobwebs was the notice "We are satisfied with our product and services".
I've been using Capture One since version 6 and since I don't earn any money with photography, but simply enjoy taking photos, I don't need every update. Nevertheless, I have spent a four-figure sum on the software since then. This loyalty program is just a disguise for the fact that the price of Capture One has increased many times over and now exceeds Adobe's subscription model. That's just annoying.
It's not a "loyalty discount" for permanent licence holders and more, it's an abusive slap on the face with a wet fish. I applied my discount on a current permanent licence and it came to exactly the same as if I had never bought C1. This is not a huge disappointment though since there don't appear to have been any useful features added.
It's time for this to stop though. Alfred above, a user since version 6 is typical of the bind we find ourselves in. We pay for software for decades and then when we retire or stop making money from photography, we lose the ability at some point to open our old catalogues. What should happen, what users should demand, is at some point… 5 years, 8 years, 10 years of actual loyalty, they get a real permanent licence and free upgrades during their life.
I was used to buy perpetual licences for all different softwares I use, so I did buy the new perpetual licence for c1 a few days ago After talking to some colleages on a sony event I found out that this was absoltely stupid, because once I buy a new body like the Sony A1 mark two, my brand new C1 licence becomes absolutely useless for me!
After having realized my fault, I would love to change my new license into a annual one - but I guess there is no way to do this...
Jan Greune
When LR and Camera Raw were still sold with a perpetual license, these restrictions already existed for all RAW formats of almost all camera manufacturers. In this respect, this has nothing to do with C1 or with LR/Camera Raw as a RAW editor. At this point, the camera manufacturer is responsible for adapting the interpretation of the RAW data to a new camera. The workaround is via DNG, but this can lead to a loss of quality.
C1 is constantly releasing support for new cameras and lenses. Anyone who buys a permanent license of C1 will also benefit from new cameras and lenses with a purchase license until C1 is released in a new version. Anyone who buys C1 in the old version 16.4. in November 2024 will receive all camera and lens support until the release of C1 16.5. and so on … As I said, this was already the case with LR1 to LR6.
Nevertheless, Capture One's sales policy is absolutely unattractive for private customers. Even the lower costs for the Adobe Photo subscription cannot be justified. Commercial customers should have no problem earning the fraction of a daily rate for the monthly subscription fees.
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