So I picked up a Canon camera a year or so before the pandemic, and got hooked on photography.
There was a lot of experimenting with editing suites for a while, I spent time using Lightroom CC, Capture One Pro, Affinity Photo + also Darktable.
Anyway, fast forward to now, I'm a fujifilm xt3 user. Last year I paid like $29 australian for a month of Capture One. I remember thinking at the time 'Damn. I'm sure it was $26 last year. Oh well, that's fine' because out of everything, I thought Capture One had the best UI design and export process. I ended up using it for like 4 months or something, it was a good time.
I took a small break from photography due to medical issues, and now I'm back on the wagon. I come online to grab the perpetual license for Capture One, because I'm pretty sure that this is the program I want to use now, it's the one I like. $462. And the monthly? It's up to $38.
What does this mean man? By next year, it will be $40 monthly subscription for me in Australia, and that is something I am not willing to pay. This is an absolute insane price hike that has me completely turned off of a program that I otherwise would like to be using.
There are really only two factors that influence a sale. Cost and Benefit to the user. And I can tell you one thing, Cost is the more important one. I hope the new investors of Capture One enjoy selling this program to the 1%, because there isn't enough of them to sustain a genuine profitable business model.
TLDR: Feeling burnt by this stupid app which I previously liked but is now close to double the price in my country to just 3 years ago.
I'm going back to Adobe, and I hate Adobe, so there's that. BYE CAPTURE ONE
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