Capture One Pro’s Normalize tool is a highly versatile addition that can be used to make easier baseline corrections in any number of commonly occurring scenarios as well as some highly specific use cases, such as flat-art reproduction and certain scientific applications, where accurate color matching is essential.
In general, it is intended to be used early in the workflow to quickly establish a combined base exposure and white balance setting for a region of interest. Once selected, the values are then applied to a second image or a number of images in a sequence for consistent exposure and color. For example, you can make a selection from a skin-tone or a reference patch in one image and apply it to another image in the same or similar region of color with a similar tonal scale by using an eyedropper that can be quickly toggled between pick and apply.
The tool can also be used in the same way to normalize only the white balance (i.e., hue and saturation), where light levels are consistent between images, such as those captured in the studio under controlled lighting. You can use this option when you want an object to have a specific color, for example, to match a particular color associated with a well-known brand.
When used in that way, an optional Color Selector dialog enables you to input RGB/HSB values directly to proof a different color space to your working color space. A separate color patch is displayed in the chosen color space, prior to updating the Apply Normalization eyedropper with the same values.
The Normalize tool can be used to match exposure and colors in the same image or between two images in one or more open documents (i.e., between Catalogs and/or Sessions). Note that both Exposure and White Balance can be normalized together or separately, and that the Normalize tool replaces the previous Skin Tone option in the White Balance tool of Capture One 11.0 and earlier versions.
NOTE: In Capture One Express, the Normalize tool is not present.